01
Shipping now
Plugin with AEO
Answer-engine optimization for existing pages, packaged standalone.
Room 04 The Workshop
The work, with the door open.
A refined journal of what I'm building now — the milestones, the lessons paid for, and the things that broke.
In active development · updated July 2026
An AI marketing platform, built to run itself.
A system where small businesses hire a team of AI agents instead of an agency — orchestrated end to end, and designed so that scale does not require proportional headcount.
20
AI agents orchestrated
11
Engines in the platform
4
Interfaces served
Recent log
Q2 2026
Intelligence layer rebuilt
Rebuilt the reasoning core from the ground up — tool schemas, task state machine, confidence scoring.
Q2 2026
Engine forensic sprint
Advanced the engine across dozens of versions of careful, honest debugging.
Q3 2026
Plugin launch
Bringing the engine to market as a standalone plugin with answer-engine optimization.
Q3 2026
Social auto-sharing
Publishing across channels from one approved source, with review gated early.
From the notebook
17 June 2026
Today I realized the hard part was never the AI. It was organizational trust — getting people to let a system decide.
— M.
The essay this became → · Experiments & roadmap
Where it's heading.
02
In review
Social auto-sharing
One approved source, published across channels. Review begins early.
03
Designed
Standalone site builder
A canonical, sections-first builder where the structured source is the only truth.
04
Exploring
Content management layer
Social and email content, orchestrated by the same agent team.
Roadmap items are stated intent, not commitments — dates move and items get dropped. What ships gets written up in the log above. The platform itself lives at The Engine Room.