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Framework 03

The Encoding Test

If you cannot turn a strategy into a rule a system could follow, you do not have a strategy — you have a preference. Here is how to find out which.

Step 01State it plainly+

Write the strategy as one sentence a stranger could act on without asking you a question.

Step 02Find the rule+

Translate it into an explicit default: always, never, or only-when. If you cannot, it is still a feeling.

Step 03Price the change+

A real rule is expensive to change. If it can be quietly overridden, it will be.

Step 04Test absence+

Could the rule survive your absence? If it needs you in the room, it is a dependency, not a system.

"We are premium" is a feeling. "Never quote below a floor of X without director sign-off" is a rule — encodable, enforceable, and it survives your absence.

Worked example — the framework applied to a real decision, not a hypothetical.

PDFThe Encoding Test — worksheet
In preparation
NotionStrategy-to-rule converter
In preparation

These companion resources are still being written — nothing here is downloadable yet. Everything the framework needs to be run by hand is already on the Steps and Prompt tabs. Want to be told when they land? Say so here.

Ready-to-use prompt
Take the strategy statement I give you and run the Encoding Test. Rewrite it as an explicit operating rule (always / never / only-when). If it cannot be expressed as a rule, tell me plainly that it is a preference, not a strategy, and explain what is missing.

Most strategy decks shrink under this test, and that is the point. What survives is the handful of rules someone could actually follow without you in the room — which is the only part that was ever doing any work.